UZ Energy is an energy storage company based in Shenzhen, China. Their solutions range from home energy storage systems to large-scale enterprise applications.

Recommended by a mutual contact, I was brought in to revitalize the brand as UZ prepared to expand internationally. The initial scope included a full rebrand — positioning, messaging, visual identity. After a successful project followed the development of a new corporate website, delivered in close collaboration with my design and dev partners.

Since then, our partnership has evolved across multiple projects. Senior leadership regularly brings me in to guide product launches, naming sessions, and to ensure the brand strategy stays on course. Most recently, we’ve collaborated on creating a new B2B brand based in Boston, Massachusetts.